A Nonparametric Approach to Perceptions-Based Market Segmentation
by Christian Buchta, Sara Dolnicar, Thomas Reutterer
2001142 pages
Springer·1 editions
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A Nonparametric Approach to Perceptions-Based Market Segmentation (2001)
A Nonparametric Approach to Perceptions-Based Market Segmentation (2001)
Springer
Springer
Hardcover
ISBN 10: 3211834745
ISBN 13: 9783211834749