Contemporary Advertising, 5th ed (The Irwin series in marketing)
by William F. Arens, Michael F. Weigold, Christian Arens, Bovee
1994571 pages
McGraw-Hill Education·17 editions
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Contemporary Advertising, 5th ed (The Irwin series in marketing) (1993)
Contemporary Advertising, 5th ed (The Irwin series in marketing) (1993)
McGraw-Hill Education
McGraw-Hill Education
Hardcover
ISBN 10: 025613412X
ISBN 13: 9780256134124