Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
2003
Prentice Hall·2 editions
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Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition (2003)
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition (2003)
Prentice Hall
Prentice Hall
ISBN 10: 013106052X
ISBN 13: 9780131060524